Conferences like BOOST are designed to bring physicists to think about the latest results in the field. When you put 100 experts from around the world together into a room for a week, you get a fantastic picture of the state of the art in searches for new physics and measurements of the Standard Model.

When I arrived in Chicago this last Sunday for the BOOST conference I had a pretty good idea what new results we were going to show from ATLAS. I also had some rough ideas of what our friends from the other experiments and theory groups would be up to. What I didn’t expect was to see an ad that would fit the conference so nicely!